Brand extension: a strategy for competitive advantage dr tarun kushwaha associate professor affiliated with the brand in case of brand extension where a new product new products in relation to an established successful brand a study was carried out to. How kellogg’s failed, and then won, in india march 16, 2015 as part of our series of in-depth case studies looking at major brands tackling major new markets, the brand also localised its branding and advertising approach to make it more acceptable. Brand extension case study: tobacco industries in many countries, tobacco advertising has been banned, putting a hold on all marketing communications and therefore creating a huge threat for all tobacco companies.
This case study looks at the strategies used to win over customers in china and india on march 6, 2012, the famous cookie brand, oreo, celebrated its 100th birthday. The maggi brand in india: brand extension and repositioning - marketing management case study, nestlé india ltd repositioning a cult brand a marketing case study, launched limited edition ice cream flavored postage stamps in association with the austrian postal service to promote the nestlé india ltd brand while customers could use these stamps to send their mail, they could also lick and. Read this case study to discover how outsource2india provided real-time news-monitoring support to regularly track negative reports for a japanese food brand.
In the 1990s, harley davidson introduced a perfume to capitalize on the heritage brand this was a mistake, as even the loyal h-d customers did not like it h-d’s brand extension was a failure. Surrogate advertising in india kiran manral | 20 june 2011 once upon a time, the government of india in its wisdom, imposed a ban on all direct advertising of alcohol and cigarettes. Top 10 digital marketing case study of indian brands 0 digital marketing case study has always been an inspirational one which allows us to learn from them by observing their strategies and method and also prevent us from committing mistakes in digital marketing. A study of maggi brand repositioning and extension” deals with the study of maggi brand that was launched in india in the year 1983, by nestle india limited, which became synonymous with noodles.
This case study looks at how horlicks has avoided getting dated never more has success of a brand in india been so nirma, ponds and lifebuoy (this is the paradox of brand extensions: weak. Brand building strategies for toothbrush – a case study with colgate dr kumardatt ganjre1 and dr govind shinde2 (india) was established on 23rd september 1937 as a private limited company in bombay, as a wholly owned subsidiary of colgate palmolive co of usa. Launching of new pharmaceutical product and promotional challenges manish gunjan 1 , • what will be the impact on the brand in the case of unsuccessful brand extension tanomsakyut ta case study of concept development of service quality measurement system for mobile telecom service encounter in thailandinternational journal of. India no clear history can be traced for study itself and provides innovative and interesting marketing practices and increased visibility for numerous brands however, this article focuses on the first brand extensions are still an alluring concept in bollywood perishability of films.
Isbn: 978-989-20-7053-7 investigation of luxury fashion brand extension in catering services in china – a case study of vivienne westwood and gucci in shanghai zexuan li winchester school of art, university of southampton. Luxury brand extension analysis in case of bvlgari hotel and resort 1write the case study of luxury brand base on my attached files proforma bulgari hotel brand extention and hotel brand extension. This case brand extensions, the marico way focus on marico industries ltd, india, was the market leader in hair oil and edible oil segments and enjoyed 100% market share in some niche categories parachute, which went on to become synonymous with coconut hair oil.
The maggi brand in india brand extension and repositioning case background nestle india limited is the market leader in indian noodle market with it’s maggi brand of noodles which was pioneer brand launched in 1983 in the packaged food market of india. This case has been documented to help students understand the concept and applicability of brand extension strategy the students shall learn the dynamics of this strategy in the market by answering the following questions: what are the factors that contributed to the growth of fmcg market in india. 5 social media case studies sony mobile india over achieved 2 million fans through social media including its extensions to college-level ground activities rewarded the the brand was recognized as the 10th most favorite youth brand in india by nm incite. Case studies on marketing - case catalogue 67 pages case studies on marketing - case catalogue uploaded by thien nguyen download with google download with facebook or download with email case studies on marketing - case catalogue download case studies on marketing - case catalogue.
Nestle india limited is market leader in indian noodle market with it’s maggi brand of noodles which was pioneer brand launched in 1983 in packaged food market of india it took the challenge and established maggi in indian market considered to be conservative and typical about food consumption. It provides a brief background of the company, the evolution of the brand, a description of early attempts to grow the brand, models for licensing the brand, how best to implement a licensing model, the need to protect the brand, as well as two case studies using red bull and virgin group as examples of successful brand extensions. Brand extension is where a brand ventures into a new product category with the samebrand name brands often adopt this strategy to leverage upon the well-developedimage of their brand name in some other product category.